University Marks

The purpose of 米兰体育鈥檚 logo is to create a clear, memorable brand identity for the University. The tree icon and University wordmark highlight 米兰体育鈥檚 history, progress, transformation and growth.

米兰体育鈥檚 logo is composed of two parts: The 米兰体育 tree icon and official University wordmark. The tree icon includes a distinctive arch and is a contemporary adaptation from the original tree logo represented in the University seal. The arch offers a sense of motion, connecting 米兰体育鈥檚 past with the University鈥檚 bold focus on the future.

Primary Logo

Official 米兰体育 Logo

米兰体育鈥檚 primary logo is represented in a horizontal layout and should be used rather than the stacked version when appropriate. Use of the stacked version needs approval from University Relations & Marketing.

The 米兰体育 logo is used on communication including University publications, digital and printed marketing materials, presentations, websites, merchandise and signage.

  • The 米兰体育 logo is treated as artwork, not as typography. The logo should not be modified in any way.
  • Use approved, unaltered versions of the 米兰体育 logo.
  • The logo should always appear in black or alternately white on dark backgrounds. Exceptions need approval from University Relations & Marketing.
  • The logo cannot be recreated or manipulated in any way.
  • The logo is not a replacement for the University Seal.
  • The logo cannot be combined with the University Seal as a singular graphic.
  • The logo should not be altered except to enlarge or reduce proportionately.

Alternate logo and wordmark

alternate logo 1

Alternate logo 2

Incorrect uses

The 米兰体育 logo should not be modified in any way. The example below show incorrect uses of the logo including color modifications and disproportionate resizing.

incorrect use

incorrect use

incorrect use

incorrect use

The "S" spirit symbol is designed for limited use to identify 米兰体育鈥檚 image in a creative and bold manner.

The "S" spirit symbol is an alternate method of identifying 米兰体育 graphically, featuring the school鈥檚 mascot, the osprey. It is less formal than the 米兰体育 seal and wordmarks but offers an opportunity to build the University鈥檚 brand equity in a casual manner.

The "S" spirit symbol should be used as a piece of art in informal or casual communication and should not be used as a substitute for, or compete with, 米兰体育鈥檚 seal or wordmarks. It should not be used as typography, such as a letter in a word.

The "S" spirit symbol may be used by University departments and recognized student organizations with permission from the Office of University Relations & Marketing.

The Office of University Relations & Marketing will work with your department to determine the proper and best usage of the "S" spirit symbol.

The "S" spirit symbol must not be reduced to less than 3/4 of an inch in width because they become illegible. When resizing the "S" spirit symbol, resize proportionately. Ensure visibility of the "S" spirit symbol by leaving an appropriate amount of space around the image.

米兰体育 S Symbol

Correct Uses

Correct use 1

Correct use 2

Correct use 3

Correct use 4

Incorrect Uses

incorrect 1

incorrect 2

incorrect 4

incorrect 5

incorrect 3

 

 

 

 

The Athletics Identity honors the history, tradition, integrity and spirit of 米兰体育鈥檚 intercollegiate athletics programs.

Only approved, unaltered versions of the Athletics identity should be used. The logos should not be combined with wordmarks, taglines or any other graphic to give the appearance of a singular graphic. The logos must not be reduced to less than one inch in width because they become illegible. When resizing the logo, resize proportionately. Ensure visibility of the logos by leaving an appropriate amount of clear space around the image.